Back to School Campaign
- Client:
- Forum Sport
- Year
- 2023
- Country
- Spain
- Team
- Rypples
Overview
In 2023, Forum Sport entrusted Rypples to develop its Back to School campaign, with a special focus on its children's fashion line. The main objective was to highlight the comfort, style, and quality of the garments, positioning them as essential for the return to the classroom, while at the same time connecting emotionally with families.
Create
We created a creative strategy centered on the concept 'Ready for Anything,' which highlighted how Forum Sport garments accompany children in every moment of their daily lives, from classes to sports activities. We designed an attractive visual narrative that combined freshness and dynamism, with social media posts, digital banners, and promotional material that connected with the values of modern families.
Inspire
We produced a series of audiovisual content pieces that captured children wearing the children's fashion line in different contexts: playing, learning, and exploring. The images and videos focused on conveying joy, authenticity, and energy, using bright colors and a close-up approach that highlighted the functionality and style of the garments.
The Magic of Christmas Lidl Spain
Do you have a project?
All good ideas need a strategy to achieve a real impact, and at Rypples, we are happy to help you find and define the best path for your project to be a success. Add us to your team!
Do you want to work with us?
If you are passionate about communication and digital marketing and are looking for a place where the conventional has no place, this is your team. And what a team! We are waiting for you.