- Client:
- Lidl Spain
- Year
- 2023
- Country
- Spain
- Team
- Rypples
Overview
In 2023, we designed a Branded Content action under the title 'The Magic of Christmas'. This campaign aims to position Lidl as the ideal ally for achieving a memorable Christmas, highlighting the values of sharing, moving, and enjoying. Through a series of six Christmas episodes, we show how Lidl products help connect people and transform any moment into a unique celebration.
Create
The strategy focused on creating a warm and familiar narrative framework that emotionally connects with consumers. We designed a series in which the protagonists, a family newly arrived in a building, manage to unite their neighbors for a special Christmas dinner. Endearing scenarios and characters were defined, reflecting diversity and closeness. In addition, dissemination was optimized through online platforms and traditional media, including paid media campaigns to maximize reach.
Inspire
The campaign included the production of six short-form episodes, each featuring a Christmas recipe made with Lidl products, from appetizers to desserts. Filming took place on sets designed to represent different homes, with a cozy aesthetic and decorations that evoke the Christmas spirit. Additionally, complementary materials were generated, such as recipe photos, social media graphics, and promotional video content, achieving a high level of audiovisual quality.
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